Reviewed · TOURS IN SEOUL
Seoul: Personalized Korean-style Makeup Experience
The clever part of this private session is that Riha Kim does not simply copy a popular K-beauty look onto every face. She studies your face shape and the balance of your upper, middle, and lower features, then builds a Korean-style look around what actually suits you. That makes the hour more useful than a standard makeover.
I especially like the face-specific eyeliner help, a common trouble spot for beginners, and the detailed PDF shopping guide sent after the appointment. You leave with more than a fresh face: you have product names, tool suggestions, and directions you can use in Korea or at home.
The main consideration is the narrow focus. This is natural daily Korean makeup, not party makeup or Western-style makeup, and false eyelashes are not used. If you already apply makeup with confidence, the beginner lesson may feel basic.
Key points to know before booking

- Riha Kim creates a look for your face shape, including the proportions of your upper, middle, and lower face.
- The private session lasts 40 minutes to one hour, with English and Korean instruction available.
- You can learn by doing your own makeup during the personalized lesson, rather than simply watching a makeover.
- Eyeliner and eye makeup receive special attention, with techniques adapted to your eye shape.
- A PDF guide arrives after the session, listing cosmetics, tools, and information covered during your appointment.
- The studio is inside Ssangyong Namsan Platinum Building, and late arrival can mean the session cannot go ahead.
A Korean makeup lesson built around your features

Korean makeup often aims for a clean, polished look rather than heavy coverage. The goal here is to bring out your existing features with suitable foundation, eyeliner, color, and placement.
Riha begins with an assessment of your face. That includes face shape and the visual balance between the upper, middle, and lower sections. This matters because the same blush placement or eyeliner angle can look very different from one person to another.
You may have tried Korean cosmetics before and still felt unsure which shades or tools to buy. This appointment addresses that problem directly. Instead of leaving an Olive Young store with five similar cushions and no clear plan, you receive recommendations tied to your own face and routine.
The work is personal rather than theatrical. The service is designed for everyday Korean makeup, so you should expect a look you can wear while sightseeing, shopping, dining, or going out for photos. It is not intended to turn you into a stage performer.
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What happens during the 40-minute to one-hour visit

The exact pace depends on the service and how much instruction you need, but the visit is designed around your features and your makeup habits.
You should arrive with basic skincare completed and little or no makeup on. Arriving with a full face already applied can limit what Riha can do, since she needs to see your natural skin and work from a clean starting point.
The first part focuses on assessment and planning. Riha considers your face shape, facial proportions, and the areas where makeup can help create balance. She then recommends a foundation color and discusses Korean cosmetics that fit your needs.
For a personalized makeup lesson, you learn how to choose suitable cosmetics and brushes, how to use them, and how to apply them. The important difference is that you are guided to do your own makeup. That gives you a chance to repeat the technique under supervision instead of trying to remember a blur of brush movements after the appointment.
The eye area receives useful attention. Several people found the eyeliner advice especially helpful, including techniques adjusted to their eye shape. If you have always struggled with uneven liner or never known where to place it, this may be the most practical part of the appointment.
The final look is a daily Korean makeup style. You can expect natural enhancement rather than thick contouring, false lashes, or dramatic party color. Riha also explains the products used and recommends items that can help you recreate the result.
The difference between a lesson and a full makeup session

The experience information describes two forms of help, so read your selected service carefully when booking.
A personalized makeup lesson is aimed at beginners and people who find makeup application difficult. You take part in the process and learn about products, brushes, and technique. This is the better choice if your main goal is to improve your routine after returning home.
A full makeup and cosmetic recommendations session gives you a completed makeup look. You also receive an email listing the cosmetics and tools used. This option makes sense if you want to be made up for a day of sightseeing or a photoshoot and would rather focus on the finished result.
The distinction matters. Someone who already applies makeup well may prefer the full service, while a beginner is likely to get more long-term value from the lesson. The available booking choice should make clear which format you are selecting.
Why the product list adds real value

The PDF sent after the session is one of the strongest parts of this experience. Makeup appointments often feel useful for an hour and then become difficult to repeat once you are back in your hotel room. A written guide gives you something to consult later.
The guide includes information provided during the session, along with cosmetic and tool recommendations. It can help you remember the foundation color, eye products, brushes, and application directions that suited you.
This is also handy for shopping in Korea. If you visit an Olive Young store after the appointment, you can use the product names instead of guessing from rows of nearly identical packaging. One participant used a recommended eyeshadow palette after learning about it during the session, something they likely would not have found on their own.
The list can also help with gift shopping. The information is connected to your needs, but it may point you toward Korean products that friends or family would enjoy. Just keep in mind that a recommendation is not a command to buy everything. Korean beauty stores make it easy to overspend, so use the guide to choose carefully.
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What makes Riha’s teaching useful for beginners

Riha’s approach is patient and personal. She asks about your current makeup routine and the look you hope to achieve, then adjusts her advice around that starting point.
That conversation is important. You may want a soft daily look, better eye definition, or a more reliable foundation match. Explaining your habits early helps the session focus on your real problem instead of on a generic demonstration.
The guidance also includes small corrections that are hard to pick up from social media videos. Online tutorials often show one face, one eye shape, and one set of proportions. Here, the technique is adapted to you. That can change where you place eyeliner, how you highlight your eyes, or how you balance different parts of your face.
Several people found the session confidence-building as well as practical. That is not because the appointment promises a total transformation. It is because you learn what already works on your face and how to use it with more control.
Location and arrival advice at Ssangyong Namsan Platinum

The studio is RihaKim Makeup, on the first floor of Ssangyong Namsan Platinum Building in Gyeonggi Province.
The easiest landmark is the CU convenience store. Enter through the entrance next to CU, then use the elevator to reach the first floor. Walk to the end of the hallway. Riha’s studio is the last office.
This is not the sort of appointment where arriving late is harmless. The instructions state that if you arrive after the scheduled start time, the session cannot proceed and ends immediately. Give yourself enough time to find the building, locate the correct entrance, and reach the studio.
The activity begins and ends at the same place. There is no separate sightseeing route or transportation between stops, so plan the appointment around your other plans rather than treating it as a moving tour.
How much value do you get for $86?

At $86 per person, this costs more than buying a few Korean cosmetics and watching a free online tutorial. The value comes from personal fitting and direct instruction, not from the amount of makeup applied.
I think the price makes the most sense for three types of visitors:
- You are new to makeup and want a simple routine you can repeat.
- You often buy cosmetics that look good in the package but do not suit you.
- You want makeup for a photoshoot or a special day, plus product information for later.
The PDF guide improves the value because it continues to help after the appointment. You are not paying only for the look you wear out of the studio. You are also receiving a personal reference for products and technique.
Still, you should be realistic. If you already know your foundation shade, apply eyeliner confidently, and have a reliable daily routine, the lesson may not add much. The activity is aimed at beginners and people who need help selecting and applying makeup.
A good choice before photos, shopping, or a day out

The full makeup service can fit neatly before a photoshoot. The finished look is designed to be polished and natural, and the appointment has been used by people who wanted makeup that photographed well.
It can also be a smart first activity before a Korean beauty shopping trip. Get the advice before you buy. Then you can use the product list while visiting Korean cosmetic shops rather than shopping at random.
For a regular sightseeing day, allow time after the session to enjoy the result and perhaps take photos. Since the session lasts 40 minutes to one hour, it is short enough to fit into a busy schedule, but you should not squeeze it between two fixed appointments. The strict late-arrival rule makes a little extra time worthwhile.
What this experience does not provide

Clear limits help you book the right service.
This is not party makeup, Western-style makeup, or a false-eyelash application. The focus is a natural Korean daily look. If you want dramatic contouring, stage makeup, or a bold event face, choose a different service.
The personalized lesson is also not built for people who already have strong makeup skills. You may still enjoy seeing Korean products and techniques, but the teaching is geared toward beginners and people who have trouble with application.
The experience does not include a long beauty consultation outside makeup. Skincare recommendations may come up as part of product advice, but the stated service centers on foundation, cosmetics, brushes, eyeliner, and makeup design.
Who should book it
I would recommend this for a first-time visitor to Korean beauty culture who wants practical help rather than a quick makeover.
It is especially suitable if you struggle with eye makeup, cannot choose a foundation shade, or feel lost in Korean cosmetic stores. It also works well if you want a written record of what to buy after you return home.
The private format is another advantage. You do not have to share the appointment with a larger group, and the conversation can stay focused on your face, preferences, and routine. English and Korean are available.
You should skip it if you want a dramatic evening look, false lashes, or a Western makeup style. You may also find better value elsewhere if you already have a polished routine and mainly want to browse products.
Practical booking notes
The price is $86 per person. The duration is listed as 40 minutes to one hour, and you need to check available starting times when booking.
Free cancellation is available up to 24 hours before the appointment for a full refund. You can also reserve and pay later, which is useful when your Korea schedule is still shifting.
Check the location printed on your voucher before setting out. The meeting point is RihaKim Makeup at Ssangyong Namsan Platinum Building, and the activity ends there. Arrive with basic skincare done, not a full face of makeup, and be on time.
Should you book this Korean makeup session?
Book it if you want personal instruction you can repeat, especially for eyeliner, product choice, and a simple Korean daily look. The combination of a private session, face-specific design, and a later PDF guide gives the appointment lasting value.
I would choose the lesson if you are a beginner and the full makeup service if you mainly want to leave ready for photos or a day out. Just keep the limits in mind: the look is natural, false lashes are not included, and late arrival can cancel the session.
For many visitors, the best payoff is not the finished makeup. It is finally learning which techniques and products make sense for your own face.
FAQ
Where does the Korean makeup experience take place?
It takes place at RihaKim Makeup on the first floor of Ssangyong Namsan Platinum Building in Gyeonggi Province.
How do I find the studio?
Enter through the entrance beside the CU convenience store in Ssangyong Namsan Platinum. Take the elevator to the first floor and walk to the end of the hallway. The studio is the last office.
How long does the appointment last?
The session lasts from 40 minutes to one hour. Check the available starting times when booking.
What languages are available?
The experience is offered in English and Korean.
Should I arrive wearing makeup?
No. Arrive with only basic skincare completed. Wearing makeup may limit the services that can be provided.
Is the makeup style dramatic?
No. The service provides natural daily Korean makeup. It does not include party makeup, Western-style makeup, or false eyelashes.
What do I receive after the session?
You receive a PDF file with information provided during the session, including recommended cosmetics and tools. Full makeup and cosmetic recommendations also include an email listing the products and tools used.
What happens if I arrive late?
If you arrive after the scheduled start time, the session cannot proceed and ends immediately. Check your voucher location and arrive on time.
Can I cancel for a full refund?
Yes. You can cancel up to 24 hours in advance for a full refund. You can also reserve now and pay later.
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