South Korea · SHOPPING TOURS

The 15 Shopping Tours in South Korea That Are Worth the Money

35 tours  ·  from $14 a head

This is the shortlist you would send a friend: 15 shopping tours worth the money, each with its price, its traveller verdict and the one thing to know before you commit.

Seoul Street Food Market Tour - Meeting at Jongno 5-ga
Food, Food & Drink, Korean Food & Street Food Tours, Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Seoul Street Food Market Tour

1.Seoul Street Food Market Tour

★★★★★★★★★★5.0 · 1,226 reviews · from $73Our pick

Spend about two hours exploring Seoul’s market food scene with a guide such as Juno, Yoon, Tan, Rocky, or Jacob. Taste Korean dishes and drinks, learn drinking games and food customs, and get restaurant tips for the rest of your stay. Food and non-alcoholic options are included, with advance notice for vegetarian diets and allergies.

“Love it! Roky stories were very entertaining . He’s like a long last friend that I met up again . Food was the best - love Korean food . Great selection . The best part was it started to snow when we were having hot soup - perfect !”

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Local Home Korean Cooking Class & Market Adventure in Seoul - Mangwon Market: your ingredient lesson begins on foot
Cooking Classes, Cooking Classes in Seoul, Markets, Shopping Tours, Tour Reviews, Tours in Seoul, Workshops

Local Home Korean Cooking Class & Market Adventure in Seoul

2.Local Home Korean Cooking Class & Market Adventure in Seoul

★★★★★★★★★★5.0 · 1,024 reviews · from $91

Meet your host at Mangwon Station, explore the neighborhood market, sample street food, and learn about Korean ingredients before cooking four dishes in a local home. Sarah or Junghee leads the small-group class, then serves your food with more than 10 side dishes, dessert, and makgeolli.

“Junghee is one of the most charming people I’ve ever met in my travels. She’s fun and endlessly curious about the travel journeys of all the attendees. She made the cooking super simple, taught us lots of Korean phrases, and shared lots of details about life in Seoul. Amazing tour.”

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Seoul: Night Market Food Tour with Local Guide - What the two-hour route feels like
Food, Food & Drink, Guided, Korean Food & Street Food Tours, Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Seoul: Night Market Food Tour with Local Guide

3.Night Market Food Tour with Local Guide

★★★★★★★★★★4.9 · 943 reviews · 2 hours · from $73

Meet your English-speaking guide outside Jongno 5-ga Station and spend two hours eating through Gwangjang Market. You may try up to 10 dishes, from mung bean pancakes and dumplings to tteokbokki, kimbap, rice wine, and adventurous seafood. Guides such as Juno, Jacob, Yoon, Tan, Kevin, and Roky add food stories, etiquette, and Korean drinking games.

“Yoon was a great guide through the markets, taking care of every member and their different requirements. All the food was enjoyable, even the octopus!”

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Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping - Seoraksan: the morning’s main event
Nami Island Day Trips, Seoraksan National Park Tours, Shopping Tours, Tour Reviews

Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping

4.Mt.Seorak, Nami Island & Korean Garden, No Shopping

★★★★★★★★★★4.8 · 614 reviews · 14 hours · from $95

This 14-hour Seoul day trip takes you to Seoraksan National Park, Nami Island, and the Garden of Morning Calm without shopping stops. You get air-conditioned transport, an English or Korean guide, entry tickets, and a choice of group or private travel. Guides such as Ki, Patrick, Ruby, and Jun are known for clear instructions and friendly help.

“It was a really long but fun and interesting trip. Our guide Patrick was really nice and gave us all the information we needed. Mt Seorak was breathtakingly beautiful and the Garden of Morning Calm was a perfect and quiet end of the tour. Would really recommend. Thanks Patrick for a great day!”

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Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge - The passport check changes the pace
DMZ & JSA Tours, Private, Shopping Tours, Suspension Bridge & Nature Walks, Tour Reviews, Tours, Tours in Seoul

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

5.Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

★★★★★★★★★★5.0 · 607 reviews · from $198

Spend 8 to 9 hours exploring the DMZ from Seoul with a private guide and air-conditioned vehicle. Visit Imjingak Park, the Third Infiltration Tunnel, Dora Observatory, and choose Gamaksan Chulleong Bridge or Majang Lake. Guides include Tiger, Marie, Alfonso, and Won, with strong praise for their history knowledge and personal service.

“We had a good time on this trip. Alfonso shared with us his history knowledge, listened to our requests, and was a good driver. This trip is a highly recommended.”

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Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings - The market tastings: mung bean pancakes, dumplings, and more
Food, Food & Drink, Guided, Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

6.Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

★★★★★★★★★★5.0 · 580 reviews · from $98

Spend about three hours tasting Korean favorites with a guide such as Alex, Jae, Youla, or Ji Yoon. Visit a traditional market and local food stops for mung bean pancakes, dumplings, tteokbokki, kimbap, sweets, tea, and a secret dish. The tour begins near Jongno and ends at a teahouse in Insadong.

“A great experience walking around the market in Seoul. There was one other couple on our tour so it was small and personal. We had four stops and tried mung bean pancake, beef tartar, tteokbokki, fish cake in broth, seaweed rolls (kimbap), two kinds of mandu dumplings, and a choice of fresh watermelon drink or rice drink. We had a bonus donut at the market as well. We had to leave the tour early before going to the second location in order to make it to our cruise ship in time, but we had a wonderful time at the market, lots to see and we were able to pick up…”

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Seoul: Korean Cooking Class at a Local Home and Market Tour - A Local Home Instead of a Demonstration Kitchen
Cooking Classes, Cooking Classes in Seoul, Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul, Workshops

Seoul: Korean Cooking Class at a Local Home and Market Tour

7.Korean Cooking Class at a Local Home and Market Tour

★★★★★★★★★★5.0 · 348 reviews · from $98

Meet Sarah, Sara, or Junghee near Mangwon Station for a small-group market walk and home cooking class. Taste street food, learn Korean phrases, prepare bibimbap, dakgalbi, haemul-pajeon, and doenjang-jjigae, then sit down to a Hanjeongsik meal with side dishes, fruit, and rice wine.

“It was a wonderful experience! Junghee is an absolute delight and led our group the cooking process beautifully! It was a major highlight of my trip to Seoul! I highly recommend it! :-)”

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Seoul Night Palace & Market Food Tour with Vehicle - Changgyeonggung Palace after sunset
Food, Food & Drink, Korean Food & Street Food Tours, Markets, Palace & Gyeongbokgung Tours, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Seoul Night Palace & Market Food Tour with Vehicle

8.Seoul Night Palace & Market Food Tour with Vehicle

★★★★★★★★★★5.0 · 275 reviews · from $79

Begin at Hyehwa Station, walk to Changgyeonggung Palace, then ride between the palace, Gwangjang Market, and Jogyesa Temple. Your English-speaking guide explains Korean history and customs while you try pancakes, makgeolli, raw beef, live octopus, dumplings, and a twisted donut. Expect about four hours, plenty of walking, and a market meal that may be the evening’s main event.

“It was incredible experience!!!!!!! So much fun!!!!!🤩 Mia is a great tour guide!!!!!!!! It was very interesting and big program!!!!!!!!! Time was flying!!!!!!!! So much information places and food!!!!!!! Thank you!!!!!!?”

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Cook 3 Authentic Korean Dishes with Local Market Tour - Cooking three dishes at your own station
Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Cook 3 Authentic Korean Dishes with Local Market Tour

9.Cook 3 Authentic Korean Dishes with Local Market Tour

★★★★★★★★★★5.0 · 231 reviews · from $79

Meet Jomin at Mangwon Station, explore Mangwon Market, then cook three Korean dishes at your own station. The three-and-a-half-hour class may include bibimbap, bulgogi, soft tofu stew, japchae, kimchi stew, or stir-fried pork. Lunch and dinner sessions are available, with vegetarian and vegan options by arrangement.

“Incredible! It was our second class - we took kimchi class first and then decided to go for another one :) we loved it very much as well, the bibimbap was soooo good - I'm thinking about it very often... Thank you so much!”

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace - Jogyesa Temple and the first look at Seoul’s spiritual life
Markets, Palace & Gyeongbokgung Tours, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

10.Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

★★★★★★★★★★4.0 · 174 reviews · from $89

Start with hotel pickup and visit Gyeongbokgung Palace, the National Folk Museum, Jogyesa Temple, Changdeokgung Palace, Insadong, and Namdaemun Market. A guide such as Lizzy, BK, Daria, or Miel leads the day with history, shopping time, and a Korean lunch. Expect about eight and a half hours, moderate walking, and one required stop at a ginseng center.

“Nice tour. Food was good. Tour guide was very informative. I really enjoyed myself on this tour. We made a lot of stops.”

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Seoul: Nighttime Tour of Palace, Market, Naksan Park & More - Starting the evening and getting around Seoul
Markets, Palace & Gyeongbokgung Tours, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

11.Nighttime Tour of Palace, Market, Naksan Park & More

★★★★★★★★★★4.9 · 143 reviews · 5 hours · from $43

Spend five hours exploring Seoul at night with an English or Korean speaking guide. Visit Changgyeonggung Palace, eat at Gwangjang Market, stroll beside Cheonggyecheon Stream, and see city lights from Naksan Park. Group tours use central meeting points, while private tours can include hotel pickup and flexible departure times.

“Lucy was a terrific guide! She was knowledgeable about the places we went and very accommodating to take photos for people! loved her!”

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Fortress Night Hike & Snack at a Local Market - Starting with snacks at a traditional market
Hiking & Trekking, Markets, Shopping Tours, Tour Reviews, Tours in Seoul

Fortress Night Hike & Snack at a Local Market

12.Fortress Night Hike & Snack at a Local Market

★★★★★★★★★★5.0 · 112 reviews · from $47

Meet Koa or Sam at Seodaemun Station for market snacks, then hike about 90 minutes along Inwangsan’s 600-year-old fortress wall to a 240-meter peak. You’ll watch Seoul change from sunset to city lights before choosing an inexpensive traditional dinner with rice wine. Vegan options are available.

“excellent tour. magnificent hiking with great views of the city. Koa is very friendly. Snack in the local market and the dinner in the end were both very enjoying and tasty. highly recommended. very good Vegetarian options.”

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Korean Cooking Class with Grocery Shopping at Seoul Local Market - Meeting Phoebe near Mangwon Station
Cooking Classes, Cooking Classes in Seoul, Markets, Shopping Tours, Tour Reviews, Tours in Seoul, Workshops

Korean Cooking Class with Grocery Shopping at Seoul Local Market

13.Korean Cooking Class with Grocery Shopping at Seoul Local Market

★★★★★★★★★★5.0 · 107 reviews · from $91

Meet Phoebe, also known as Sunghyun, near Mangwon Station for a three-hour food experience. Shop for ingredients at Mangwon Market, learn to prepare bulgogi, gyeran-jjim, and kimbap, then eat together in a cozy studio. Groups are limited to eight people, and beginners are welcome.

“Sunghyun (who goes by Phoebe) started the business that offers this experience about 6 months ago and, wow, what an awesome experience she provides! We started with a tour of the near by traditional Mangwon Market including food Read more”

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Korean Kimchi Making Day Experience with a Local Market Tour - Walking through Mangwon Market with Jomin
Cooking Classes, Cooking Classes in Seoul, Markets, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Korean Kimchi Making Day Experience with a Local Market Tour

14.Korean Kimchi Making Day Experience with a Local Market Tour

★★★★★★★★★★5.0 · 99 reviews · from $89

Meet chef Jomin at Mangwon Station, walk through Mangwon Market, taste Korean snacks, then prepare four kinds of kimchi in a home-style cooking studio. You’ll use cabbage, radish, and cucumber, eat your finished kimchi with boiled pork and fried tofu, and take the rest home with recipes.

“If you love kimchi and you would like to learn all about it, from fresh ingredients to short and long term versions, then this is the class for you. You’ll get all the tips you need for making it at home and a good overview of the culture around kimchi making and eating in Korea. The pace was quite quick as the group is around 10 people but we never got bored. We loved it!”

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Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) - Gwangjang Market and the cost of eating
Korean Food & Street Food Tours, Markets, Palace & Gyeongbokgung Tours, Seoul Night Tours & N Seoul Tower, Shopping Tours, Tour Reviews, Tours, Tours in Seoul

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

15.Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

★★★★★★★★★★5.0 · 92 reviews · from $45

Spend about five and a half hours seeing Seoul after dark with an English-speaking guide. Visit Changgyeonggung Palace, sample food at Gwangjang Market, stroll Cheonggyecheon Stream, and walk Naksan Park beside the old city wall. Guides such as Lucy, Moon Young, Kim, and Gina are assigned on different dates.

“I like but the prices in Gwangjang market and quality don't match, and I didn't know they don't receive credit card in most places, this made my experience not so good. Everything else was wonderful, thank you.”

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New in Shopping Tours

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★ 5.0Guided Street Food Tour at Namdaemun MarketFrom $4310 reviews
★ 4.7Gwangjang Market Netflix Food TourFrom $6431 reviews
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